It’s almost impossible anymore to compete on product innovation, supply chain efficiencies, technology adoption, aggressive sales and marketing, pricing power, or organizational/functional structure. Because of the ubiquity of technologies like the Internet, ERP/CRM systems, business reference models, and management frameworks, your competitors have access to the same resources and tools as you do. Location MIGHT be an advantage if there is no physical room for your competitor to sell or operate. But if location is irrelevant to buyers in your market, it makes no difference where you’re located.
Information travels immediately. Everything seems to be mobile-enabled. Logistic resources are globally available. Central bank’s quantitative easing, crowd-funding, micro-funding, and even the proliferating pawn industry have saturated capital markets – assuming you’re creditworthy. Off-shoring, remote workers, and the fast-growing “Free Agent Nation” of contractors and solopreneurs keep driving down human capital resource costs while offering more to choose from.
There is almost nothing unique or proprietary about your business or process model. Over the past several years, a focus on “best practices” has led to the development of process classification frameworks, identified workflow patterns, business data models, organizational structure business models, and management frameworks. Every ERP or CRM software vendor provides well-vetted features, templates, and tools that align with all these models.
Competing in business today is similar to competing on the NASCAR circuit. The rules are written to constrain car owner’s ability to introduce or maintain any technological advantage for any reasonable duration. Limits are placed on nearly everything so the only significant variables left are the competency of the driver, the pit crew and the management of a defined and measured set of expendable resources: fuel, tires, and driver/pit crew health.
All that’s left is competency of execution.
It’s interesting to note that any driver can win any race on any Sunday if everything comes together one time. But the goal they’re all shooting for is winning The Sprint Cup, which is to accumulate the most points by the end of the year. A driver/team can win the Sprint Cup while never winning a single race during the season. But if they consistently finish in the top 10 in every race, it’s their best chance of winning The Cup.
NASCAR’s rules and regulations make it almost impossible to compete on anything other than execution. All teams operate under the same constraints. If you think about it, the only reason to explain the perennial success of recent 5-time Cup winner Jimmie Johnson is his (and his team’s) ability to consistently and competently execute strategy and process.
Take a hint form NASCAR. Rather than devoting money and effort trying to gain a competitive advantage from ubiquitous and constrained resources, focus instead on the pursuit of execution perfection. The ability to consistently execute processes at a high level of competence is the only reason I can think of to explain why Jimmie Johnson has won the Sprint Cup – five times in a row.
Image courtesy of http://nascarjc.wikispaces.com

